Encourage and reward your customers.
Encourage your customers to buy into your brand. Include a free chocolate with every purchase. This marketing strategy will help encourage new customers to remember your brand as well as encourage current customers to revisit and to share and spread the word This strategy can build positive brand recognition and customer loyalty.
You can appeal to customers by offering chocolates in specially designed wrappers. Ideal for coffee shops or other businesses with wrappers that include the business name or logo.